Flog > 84 million and counting

Posted by Mitch Flynn

84 million and counting 84 million of anything is a lot - and when you multiply it by $1 bills, you have made quite a statement. But Lance Armstrong, in his April 2012 visit to Buffalo, said that when the mock-up of the Livestrong wristband was first presented to him, he "didn't think it was a good idea at the time." Live and learn. Armstrong's wristband is a good example of two things – how an idea can "tip," in this case with the help and influence of a celebrity; and how sometimes "ordinary" items can transcend their literalness and become something symbolic and powerful. Not all flags have to fly in the breeze.