Flog > The Great Outdoors
Posted by Mitch Flynn
We love billboards for three reasons. First, you can't tune them out. (At least not as easily as changing the radio dial.) Second, done right – which is to say headlines of five words or less paired with simple graphics – they represent messaging at its most succinct. And third, we love them because they lend themselves to synergistic effect when paired with a companion medium. We conceived the billboard shown here for our client The Elmwood Franklin School, and it's currently showing in 12 WNY locations planned geographically to intercept likely prospects as they drive through the area. At the same time, we have a :15 tv commercial running as bookends during the morning news. We have years of experience designing, planning, and buying outdoor advertising. You can see more samples in our Work section.