Flog > Copywriting advice

Posted September 5th, 2011 at 09:47:31 am by Mitch Flynn

Copywriting advice I got an e-mail this morning from a colleague (who simultaneously sent me a "friend" request on Facebook) asking what I thought were the most important qualities of a copywriter. Here's the question and reply: > Hi, Mitch. In preparation for my course in Promotional Writing at Daemen, I'd like to ask you the following question, please: In your experience and judgment, what are the one or two most important things to keep in mind to be an effective copywriter? I'm talking marketing writing here, not journalism. Thanks! -- Paul. I replied: Paul - Understanding why someone would buy the product or service; understanding the difference between features and benefits; learning or knowing how to express the preceding in as few words as possible; and the ability to think visually. Mitch

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